Download PDF From Big Data to Big Profits Success with Data and Analytics
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Book Details :
Published on: 2015-08-03
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Original language: English
Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped potential. Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years. In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies. Such changes, as Walker points out, will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which he has developed to assess companies for Big Data readiness and provide direction on the steps necessary to get the most from Big Data.Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for students, researchers, and professionals with an interest in Big Data, digital platforms, and analytics How big data and analytics are transforming the audit EY ... The massive volumes of data now available inside and outside companies and the power of new data analytics technologies are fundamentally changing the audit. EYs ... Big Data: 20 Free Big Data Sources Everyone Should Know Big Data: Careful! When Correlations Go Crazy - March 7 2016 Big Data: A Review Of 12 Amazing Months in Analytics - March 3 2016 Big Data in Big Oil: The Amazing ... Pros and Cons of Big Data - Ciklum Cutting-edge healthcare and loss prevention vs. security issues and logistical troubles. Read here possible pro et contra of Big Data usage and its hereafter Analytics Success Depends on People Organizational Change Ernst & Youngs Chris Mazzei and Gaurav Gupta discuss the human element of data analytics and the organizational changes that a company must make for an analytics ... DecisionPath: Business Intelligence Data Warehousing ... Marketing departments have many opportunities to leverage big data business intelligence business performance management and business analytics. Big Data Analytics in Hotel Industry - KDnuggets Hotel industry is another industry where effective use of analytics can change dramatically how business is run. It is another data rich industry that captures huge ... Apple's holiday surprise: big sales not so big profits ... Apple's new iPhone 7 Plus is displayed at the Apple Store at Tokyo's Omotesando shopping district Japan September 16 2016. REUTERS/Issei Kato/File Photo Big data: Getting a better read on performance McKinsey ... Analyzing data analytics. The research avoided overweighting technology companies since many denizens of the C-suite say that we know that digital natives capture ... InformationWeek News Connects The Business Technology ... If your data quality is suspect your analytics program may also be doomed. Here's a look at today's data quality challenges and how to tackle them. Making data analytics work for you--instead of the other ... Making data analytics work for youinstead of the other way around
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